Social acceptance is now the determining factor in the success or failure of new initiatives. Hundreds of individual tweets, blogs and websites liked and shared with global reach. Anyone can be an influencer. The virtual army is in no way limited by geography, as the global village is ever connected. Fortunately, these tools can be used as shields as much as swords. So, how can we build support?
Every day, we see companies—large and small—trying to influence our opinion through one-way communications. The level of creativity required to ensure that your content breaks through the noise is greater than many can reasonably attain. There is a solution: engagement.
Genuine collaboration between organizations and their stakeholders is the best way to build support—bring your audience in at the earliest possible opportunity and engage them in the process. People who have a sense of ownership in an idea or initiative are far more likely to defend it and advocate for it. It’s human nature.
Our dedicated team will monitor all social media on Facebook, Twitter, Instagram, YouTube, blogs, and websites, in both English and Arabic to determine insights, measure sentiment and deliver strategies to positively shape opinion.